It Pays to Link Products to Places – Here’s How African Countries Can Do it

March 18, 2021 The Fashion Law 0 Comments

Around the world, people commonly associate certain foods and products with particular geographical areas. These products are known for characteristics like aroma, flavor, and the traditional knowledge systems used to make them. Legal and agricultural scholars speak of these characteristics as terroir. For example, coffee from Ethiopia’s Yirgacheffe, Sidamo and Harrar regions is famous for its quality. The Ijebu people of western Nigeria call their processed cassava Ijebu garri. Roquefort cheese and Darjeeling tea are also products associated with certain places. Still yet, there are the red shuka cloths associated with the Maasai people of East Africa, which have consistently found their way into high fashion runway shows, editorials, and ad campaigns. Read More.

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