Ghana needs a ‘national branding’ strategy to fully enjoy AfCFTA benefits – Fatima Alimohamed

June 24, 2021 Business Ghana 0 Comments

Chairperson of the Agribusiness Sector at the Association of Ghana Industries (AGI), and CEO of Africa Brand Warrior, Fatima Alimohamed, says getting a “national branding” strategy remains one of the major hurdles Ghana needs to cross if the country can obtain maximum benefit from the Africa Continental Free Trade Area (AfCFTA).

She is of the view that a working plan for a national brand will not only make Ghana more attractive and marketable, but also make the country stand tall among its peers on the continent in the area of trade and export going forward. Read More.

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