Senamiso Ndlovu, 32, is a smallholder farmer with big food production dreams. The seed of her farming ambitions is the growing urban food demand. She has ramped up production of green peppers, butternut squash, tomatoes and cucumbers to meet growing demand for fresh produce in Bulawayo, a sprawling city in Zimbabwe.
Ms. Ndlovu, who runs a family farm and is studying for a Master’s degree in Agribusiness, says she is happy to keep city consumers fed, but wants a slice of the African food market. The recently launched African Continental Free Trade Area (AfCFTA) could be just the market she needs.
“I have eyed selling my produce in Kenya, for example, which is a competitive market, and I cherish a bigger market in Africa,” explains Ms. Ndlovu.
For Ms. Ndlovu, the export market in Africa is an exciting prospect to grow her agribusiness and learn new business ideas to innovate. Read More.