The African Union (AU) has unveiled plans to tackle counterfeits across the continent, with the support of the Saudi-backed Future Investment Initiative (FII).
The plan will apply across the African Continental Free Trade Area (AfCFTA), a 54-country agreement brokered by the AU which came into effect in 2019.
Described by the AU as an “historic effort and opportunity”, the partnership will employ the services of Swiss firm OriginAll, which operates a platform for tracing the authenticity of goods.
According to the AU, OriginAll’s African team will provide a “single window” for businesses, governments, and consumers to verify the authenticity of any product sold within the AfCFTA. Read More.