We see Africa as a big opportunity,” says Guillaume Cartier, senior vice-president and chairman for Africa, the Middle East and India region at car maker Nissan.
“The market will grow,” Cartier says. He points to the continent’s sizeable population – “it’s big.” Auto ownership is not as high nor as saturated as other more mature markets. Most importantly, “there is potential.”
Nissan is looking at, among other opportunities on the continent, first-time buyers and government fleet solutions.
“Africa is fascinating. What we have to look at is how we can onboard the first-time buyer. This is a large part of the market – it’s nothing compared to Europe, the US, where you have to renew customers. That is one big category,” Cartier tells The Africa Report. Read More…
